Michigan Country Lines is an award-winning magazine covering home and family, gardening and outdoors, food, people and energy topics of interest to rural and suburban readers. It is published by the Michigan Electric Cooperative Association for more than 252,000 member/consumers (182,000 in February, April, June and October).

2010 Michigan Country Lines Ad Rates
Country Lines Demographic Research

Listed in the Standard Rate and Date Service, Inc., Consumer Magazine and Agri Media #30A.

Position

All advertising is accepted ROP. Positioning is at publisher’s discretion, but advertisers’ requests will be followed as much as possible.

Closing Date

1st of month preceding publication month. Late handling by special arrangement.

Shipping Directions

Mail or express materials to: Michigan Country Lines, 2859 W. Jolly Road, Okemos, MI 48864

Commissions & Discounts

Agency commission 15% to recognized advertising agencies for complete digital renditions. Advance payment required on all new accounts. Interest on unpaid advertising is 1-1/2% per month, 18% per year.

Mechanical Requirements

Image Area: 7-5/16×10 inches

Trim Size: 8×10-3/4 inches, add !/4 inch for bleeds

Format: Digital. Pagemaker for PC or EPS or Acrobat or TIFF preferred.

Recommended Screen:133

Column Depth: 140 lines

Column Width: Three columns per page
1 column: 2-5/16”(14 picas)
2 columns: 4-7/8”( 29 picas)
3 columns: 7-5/16”(44 picas)

Inserts: Minimum size 4” x 5-3/4” plus
3-1/2 lip. Call for specs.

Advertising Rates

General Display

Black & White

Rates for February, April, June and October are prorated at 80% of rate card.

Space contract for multiple insertions must be received by publisher prior to first insertion. Discount is not retroactive, but discount will be given for third and later insertions in absence of a contract.

Color

2-Color: Add $200 to black & white rate

4-Color: Add $400 to black & white rate

Covers

2nd/3rd cover: $400 premium

Direct Response

Direct response rates are 80% of general display B & W rates, plus any color or cover charges. Direct response rates apply to products sold exclusively through direct response with customers and are not available through retail outlets.

Web Site

Place a link on this Web site for $100/month if you advertise in the magazine.

Inserts

Bound inserts accepted.
2-page $25/M
6-page 45/M
4-page$35/M
8-page 55/M

Bleeds

No bleed charge. Recommended live matter maximums: Width 7 5/16 inches from fold, depth 10 inches.

Advertising Policies

• No ads for competitive fuels.
• No alcohol, tobacco, health remedy ads.
• No political ads.
• The publisher reserves the right to evaluate advertising copy in light of the magazine’s overall character and objectives.
• No space may be purchased for resale.
• The publisher shall not be liable for damages, if for any reason, he fails to publish an ad.

• No allowance will be made for errors in key numbers.

  Advertiser’s Responsibility

  All advertisements are accepted and published entirely on the representation of the advertisers or their agents that they are authorized to use and publish materials in the advertisements. Publisher accepts all advertising copy with the understanding that the advertiser and agents agree to indemnify and protect the publisher from all claims and expenses that may arise from any use, alleged misuse or unauthorized use of any materials in the advertisement.

  When placing an advertisement, direct response firms, except those offering personalized merchandise, agree to refund full price of any advertised item should it be returned by a dissatisfied purchaser. Direct response firms agree that if shipment of merchandise is not made in 30 days from receipt of order, the buyer will be notified of delay and given the right to full refund if the delivery date is unsatisfactory.

  Advertising Representatives

  National: The Weiss Group, 480-860-5394; National Country Market, 512-441-5200

  

  Michigan: Al Mateus, 877-649-5620